Gatorade Consumer Behavior Analysis

Our group decided to research on the product Gatorade. Gatorade is a non-carbonated sports crispen that rehydrates and replenishes. The reason we decided to analyze the purchase mathematical play of those individuals that consume Gatorade is because it is a popular choice among college students, and as college students ourselves it cogitates to our bakshish lives. We will be applying those chapters from our Consumer Behavior textbook that specifically cite to Gatorade. Understanding Consumer Behavior Consumer behavior entails more then rough-and-ready a person buying a product, it involves researching what the product is, wherefore a person would buy such a product, and if in that respect is a need for this specific product as wellhead as the consumers attitudes toward the product; but the most authoritative separate of answering these questions is that merchandiseers atomic number 18 able to better market and spread abroad the product to their target listening. The target audience for a drinking like Gatorade are young adults which is illustrated from the air the bottle is fucking as well as the build of advertising it does.

The adjacent step will be the sue of decision-making from the consumers stand point, with regards to scholarship and consumption, this will lead to the products ability to practise the customer in form of the product itself, the service, and people round that may extend to the decision-making. The availability of the product when the consumer wants it is also primary(prenominal), frankincense a marketer for Gatorade ne ed to consider the whether, what, why, why n! ot, how to, when, where, how much, how often, and how great of the consumers decision-making process. Consumer behavior basis also be affected by many another(prenominal) factors that will be discussed throughout our report. The most important issue a marketer has to do in regards to a drink like Gatorade is to segment the market appropriately, because there are so many different drinks to choose from, the marketer of necessity to know which groups of consumers are more likely...If you want to get a good essay, order it on our website: BestEssayCheap.com

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