The ETCHICAL Consumer Behavior Essay Example | Topics and Well Written Essays - 4000 words

The ETCHICAL Consumer Behavior - Essay Examplel exhibitions of trade, consumer behaviour is not static and shifts nearly continually based upon period events, developments and culture, and a greater societal interpretation of what aspects should rank in what way. Rather than providing a purely theoretical discussion into consumer behaviour and motivations with respect to honourable and honorable questions, the following analysis go forth consider three unique aspects of moral/ethical consumer behaviour and how they have impacted/continue to impact upon the way in which marketing and business development takes place within the current era. It is the further hope of this author that such a unit of analysis will be beneficial in seeking to understand and define the way in which ethical and moral considerations can be included within marketing approaches and how firms and business organizations can be reactive to the different needs that will be represented within this brief analysi s.Firstly, before delving directly into the issue, it is necessary to understand that ethical and moral interpretations are deeply personal. Whereas it is true that a certain degree of similarity exists throughout society, the more relevant issue at hand has to do with the fact that cultural interpretation defines the way in which moral and ethical situations will be understood. Within such an understanding, the first section of this analysis will briefly engaged in an overview of the way in which culture impacts upon consumer behaviour and the manner through which different cultures will interpret ethical and moral issues and all divergent ways (Lu et al., 2014). Similarly, the second portion of the analysis will delve directly in to the issues of ethics and morals that had been powerfully represented within a universal setting and impact upon the way in which firms engage with consumers. Naturally, these broad and overarching universal ethics and morals only represent those that are able to comprehend cultural lines and be represented